About Green Beat

The Green Beat Nutrition GmbH is a company that produces dietary supplements supporting the gut-brain axis under the Braingood brand, available in North America and Europe.

Based in Graz, Austria, Green Beat Nutrition GmbH was founded in 2022 by renowned dietary supplement researchers. It is closely connected to the research entity Green Beat – Institute for Nutrient Research and Sports Nutrition, sharing core team members. This connection explains the company’s exceptional research focus. In essence, the Green Beat Institute for Nutrient Research conducts supplement research and publishes in peer-reviewed scientific journals, while Green Beat Nutrition GmbH, as a trading company, translates these findings into dietary supplements for the gut-brain axis.

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Meet our team

Nutritional and Health Scientist

Physiologist, Exercise and Medical Scientist

Co-Founder

Biochemist and Molecular Biologist

Gary Giles

Co-Founder and Investor

Sabine Lamprecht

Network Manager

Jana Traby

Product Manager

INTERVIEW WITH

MANFRED LAMPRECHT

WHY DID YOU CHOOSE TO DEVELOP DIETARY SUPPLEMENTS DESPITE THE MARKET BEING ALREADY ABUNDANT?

I have been observing the nutrition segment for almost 40 years. I have been actively engaged in scientific work with dietary supplements for over 30 years. Two main points have caught my attention, which I have been skeptical about for four decades:

The lack of genuine scientific research on this matter. By that, I mean so-called “peer-reviewed” publications in scientific journals. There is still far too little information about the products and their ingredients compared to what advertising promises.

The lack of transparency regarding where all these products and their ingredients actually come from. Frequently associated with this is the quality of the products. “Made in Germany” or “Austria,” for example, does not necessarily mean that all ingredients – or any ingredient at all – come from Germany or Austria. This lack of knowledge about the origin of ingredients and the associated misleading information needs to be addressed in the entire dietary supplement segment.”

Adjuncted Professor Manfred Lamprecht, MSC PhD ScD

Physiologist, Exercise and Medical Scientist

WHY BRAINGOOD WHEN EVERYONE IS TALKING ABOUT GUT HEALTH?

The approach that our gut microbiome influences our cognitive functions, immune system, and other organ systems is quite logical and innovative. I have published scientific papers on this topic myself. However, what I miss is a company and a brand in the dietary supplement segment that exclusively focuses on the topic of the gut-brain axis. Braingood and Green Beat Nutrition GmbH are doing exactly that.

WHAT CRITERIA DID YOU USE TO FORM YOUR TEAM?

I believe I approached this differently than most other entrepreneurs because I am a trained scientist, not a business person. I specifically sought out individuals who are genuinely authentic and excel in research, especially since, initially, the idea was not to create marketable products. We were interested in the scientific background, and then, step by step, we realized that there is no product concept on the market like the one we are pursuing. Our concept involves a combination of top-notch research and a solid origin/provenance story, particularly in the field of the gut-brain axis.


HOW DID YOU CHOOSE YOUR PARTNERS AND SUPPLIERS?

That’s truly contrary to the mainstream. Typically, a manufacturer is commissioned by a company to develop and produce a product for a specific purpose, such as performance enhancement. However, we took a different approach. We started by scanning the scientific literature, looking at which ingredients are evidence-based and effective. Then, we searched for companies that produce and supply these ingredients. We conducted preliminary experiments with material samples, and if the ingredient manufacturers were willing to disclose the source of the ingredients, we sought a manufacturer to produce the final product. In some manufacturing facilities, the responsible individuals looked a bit surprised when we told them we had ingredient A from one place, B from another, C from somewhere else, D from here, and so on. We simply asked if they could mix our formulas. So, we truly developed our products independently because, as scientists, we also acquired the know-how for it.

WHAT SHOULD ONE CONSIDER WHEN TAKING DIETARY SUPPLEMENTS?

Ensuring product safety and quality is crucial for us. Products sourced from the Western world, with ingredients and manufacturing facilities adhering to higher standards like EU regulations, are preferred for these reasons. The origin/provenance story holds great significance for us. Effectiveness is another key factor, and real clinical research serves as the only assurance. It is important for customers to rely on solid facts rather than appealing marketing stories. Recognizing that objective evaluation might be challenging for many consumers, we have provided clinical study details and related scientific literature (peer-reviewed) in the product package insert and elaborated on our website for clarity.

WHO SHOULD CONSIDER TAKING DIETARY SUPPLEMENTS, AND WHO SHOULD TAKE THEM?

Dietary supplements are generally beneficial for individuals who do not maintain a balanced diet or take regular meals, and for those who experience additional negative influences in their daily lives, such as psychological and physical stress, lack of sleep, smoking, etc. Braingood products are specifically designed for people aiming to enhance their cognitive functions, become more mentally responsive and decisive, better manage stress, optimize the function of their microbiome, or maintain sharp mental performance into old age.

New in:

NEW IN: SLEEP

For a better rest and sleep.
With melatonin, griffonia extract and valerian extract

NEW IN: THINK

Supports cognitive functions
With polyphenol extract from peppermint, lutein and zeaxanthin from marigold, and zinc

IMMUN

IMMUN is a dietary supplement to support the immune system

BioMe+

BioMe+ is a dietary supplement that contains at least 10 billion microorganisms supporting the gut microbiome. It is proven to help overcome stress and enhance mood.